Saab names ex-Subaru executive as North American CEO

2011 Saab 9-5

Saab announced that a former Subaru executive has been hired to run its North American operations. The struggling Spyker Cars owned brand named  Timothy Colbeck as the president and CEO. He will be responsible for overseeing its largest market.

Colbeck has 25 yeras of experience in the U.S. auto industry with Subaru in sales, e-business, finance and other areas. He was most recently senior vice president of sales, where he helped Subaru post record sales and market share in the past two years.

Colbeck will report directly to Matthias Seidl, Saab Automobile AB vice president and head of global sales and aftersales. Spyker plans on having Saab become profitable in 2012.

– By: Omar Rana

Source: Detroit News