BMW of UK has announced that it will start selling parts and accessories direct to owners for the first time, through a new partnership with eBay, the leading online retailer. Known as ‘BMW Direct’, which is now live on eBay.co.uk, will help BMW UK satisfy the growing demand from enthusiasts for purchasing original parts online.
“With its new store on eBay, as well as merchandise BMW fans will be able to buy genuine BMW parts and accessories such as brake discs and car care products direct from the carmaker,” BMW said in a statement. “This is BMW’s first venture into e-commerce and will allow the carmaker to reach those customers not accustomed to visiting a BMW dealer regularly.”
BMW is also the first automaker to open a store on eBay UK.
“As a premium car manufacturer, we are always interested in understanding customer preferences when it comes to buying products,” said Carl Sanderson, General Manager Aftersales Development. “We recognise that there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase.”
To see what is on offer at BMW Direct visit http://goo.gl/gyQQf
– By: Omar Rana