BMW leads Mercedes-Benz in U.S. luxury sales in April 2011

2011 BMW 6-Series Convertible

BMW outsold Mercedes-Benz in April to lay claim to the role of top-selling luxury brand in the US for the month, as well as the year, as BMW now took that lead by 29 units. US deliveries, boosted by sales of the new 5-series and X3, rose 8.9% in April, compared to the previous year, to close out at 71,417 units. Mercedes and Lexus delivered 71,388 and 64,932 units, respectively.

“It’s going to be more or less the same for the rest of the year, a horse race,” said Jesse Toprak, an industry analyst with TrueCar.com, a Web site that tracks auto sales trends. “It’s going to be a photo finish.”

Lexus has said that it does not expect to retain its volume lead among US luxury sales due to supply disruptions following the earthquake.

While Mercedes has conceded that its goal is not to become number one luxury brand in the US, BMW says steadfastly that it is in pursuit of the top spot.

Nissan’s Infiniti experienced a 6.2% slump since last year, and Ford’s Lincoln division sold 43 fewer vehicles than a year previous. Cadillac however, saw a 16% sales increase over last year.

– By: Stephen Calogera

Source: Automotive News