Land Rover/Jaguar have gone through a lot over the last 15 years but now are a part of an ambitious automaker – Tata Motors. The Indian-owned brands now have a major product assault read to launch over the next five years that will lift them out of low-volume niche vehicles to a more luxury mainstream segment.
“We’ll be launching 40 new cars, derivatives and (major) technologies from Jaguar/Land Rover in the next five years,” said Adrian Hallmark, who joined Jaguar as its Global Brand Director last October.
The list of new vehicles breaks down into 3 categories:
- Products that slot above and below the current Jaguar and Land Rover line-up, as well as those that broaden the current line-up’s appeal;
- Products that can expand the appeal of the two brands in markets where they currently don’t have a presence;
- Technologies that expand the capabilities of the two brands — possibly including new diesels, hybrids and other advanced propulsion systems.
All we know is that we want to see a production version of the Jaguar C-X75 Concept.
– By: Omar Rana
Source: Detroit Bureau