Turtle Was has launched a new ad campaign called “Do yourself proud.” The brand, which has delivered for nearly seventy years, launched the campaign recently which includes a new commercial, new website and digital marketing.
“We know our consumers get satisfaction from taking care of the things they love, whether it’s their family, yard or car,” said Turtle Wax Global President Tom Healy. “We took a look at what was going on in the world, talked to our consumers and knew we needed to remind people that satisfaction can come from something as simple as taking care of your car yourself.”
The new TV ad spot is set at dusk as a man retreats to his garage to take care of, and enjoy, his car. The campaign highlights Turtle Wax ICE car care system, a full line of products formulated to work with changing vehicle technology. The line features a clear polish that does not leave white powdery residue on trim or in seams.
“We recognize that car care has evolved,” said Turtle Wax Chief Executive Officer Denis John Healy. “Turtle Wax ICE is great for someone with a car they want to take care of, but don’t have a lot of time. They can easily get a great shine and the same kind of pride as using our traditional line of products.”
Hit the jump for the video.
– By: Omar Rana