Chrysler not impressed by Jeep dealers using ‘Imported from Toledo’ slogan

Imported From Detroit
Imported From Detroit

It seems like everyone wants a piece of Chrysler’s ‘Imported from Detroit’ slogan. After a little run in with a clothing company trying to use the slogan, Chrysler is now against its own dealers using a modified version of the phrase.

According to a report by the Toledo Blade, Chrysler killed plans by a local Jeep dealer to sell a 70th anniversary Jeep T-shirt with ‘Imported from Toledo’ slogan. Last weekend, two other dealers put the ‘Imported from Toledo’ slogan on the sides of a Jeep Wrangler Unlimited that drove out on the on ice at a Toledo Walleye hockey game.

A Chrysler spokesman Michael Palese told Toledo Blade that the automaker appreciates the local enthusiasm but doesn’t want folks in Ohio diluting its ‘Imported from Detroit’ marketing tag line.

– By: Omar Rana

Source: DriveOn