Hyundai tops Brand Keys 2011 Customer Loyalty Engagement Index

2011 Hyundai Sonata
2011 Hyundai Sonata

Hyundai continues improving its brand’s strength in 2011 and has earned the No. 1 spot in Brand Keys 2011 Customer Loyalty Engagement Index.

Brand Keys, a New York-based brand, customer loyalty and engagement consultancy, publishes this annually syndicated study which examines customers’ relationships with 528 different brands in 79 categories.

Hyundai ranked the highest brand in the automotive category for the second year in a row.

“Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the Automotive category, taking the No. 1 spot in our Customer Loyalty Engagement Index,” said Robert Passikoff, Brand Keys Founder and President. “Of course, the true test of loyalty and engagement always shows up in the marketplace, so we weren’t surprised to see their sales are up again over last year. We congratulate them on another win.”

– By: Omar Rana