Last month, BMW confirmed that its new sub-brand for sustainable mobility solutions will be called ‘BMW i.’ The BMW i brand will start offering the BMW i3 (previously known as Megacity) in 2013, followed shortly by the BMW i8 (previously known as BMW Vision EfficientDynamics).
According to Ian Robertson, BMW global sales and market boss, BMW plans to sell 30,000 units of the i3 electric-car.
“We are targeting volume production for the i3,” said Robertson said.
In comparison, BMW-owned Mini brand sold 30,000 units of the Clubman globally in 2010.
While the price of the i3 has not yet been decided, sources said the i3 will cost above 40,000 euros($56,057 USD) in Europe. “As with all BMW Group products, the BMW i3 will be a premium car,” Robertson said.
No word on pricing for the BMW i8 or how many the company plans on producing.
– By: Omar Rana
Source: Automotive News