2011 Geneva Preview: Fiat 500 by Gucci

Fiat 500 by Gucci
Fiat 500 by Gucci

In celebration of the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, Gucci and Fiat teamed up to produced a special-edition Fiat 500 customized by Gucci Creative Director Frida Giannini. Known as the Fiat 500 by Gucci, the special-edition model is available in a black and white exterior color with Gucci scheme green-red-green stripes.

The stripes also appears inside on the seats, on the gear shift, the key-cover, the carpets and on the seatbelts. The interior also features chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the “radioboard,” the two-toned seats in Frau leather with the Guccissima print.

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“In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time,” said Frida Giannini. “Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci’s 90th anniversary year.”

The exterior of the Fiat 500 by Gucci also gets 16-inch wheels with hubcaps gettingĀ interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. Power comes from a 100-hp 1.4L engine with rear brake calipers in Gucci green.

Sales of the Fiat 500 by Gucci start on April 1 and end on June 30th with prices starting at 17,000 euro ($23,375 USD). The model will make its public debut at the 2011 Geneva Motor Show.

Fiat 500 by Gucci:

Fiat 500 by Gucci Fiat 500 by Gucci Fiat 500 by Gucci Fiat 500 by Gucci

– By: Omar Rana