BMW announced yesterday a new sub-brand that will offer a full range of alternatively fueled vehicles. Known as ‘BMW i,’ the first to vehicles form the brand will be the i3, previously known as the BMW Megacity, and the i8, previously known as the BMW Vision EfficientDynamics.
According to BMW sales and marketing boss Ian Robertson, the BMW i brand will expand its lineup after the debut of the i3 and i8 in 2013. Robertson said that the i3 and i8 were “two bookends for the brand; in the middle there will be more books”.
“We have trademarked all the relevant names beginning with i,” he added. Believe him… they have trademarked everything from i1 to i9.
Nonetheless, the pride and joy of the BMW i brand seems to be the i8. “The i8 would become BMW’s ‘halo’ car when it is launched in 2013,” Robertson said. “i8 will be a pinnacle car for the BMW brand as a whole, not just the i brand.” He went on to say “BMW is about being premium, leading-edge technology and sportiness and this is a real halo product for us.”
BMW i8 – Vision EfficientDynamics Prototype:
– By: Omar Rana