Report: Ram won’t not be making any hybrid pickups

Ram 1500
Ram 1500

President & CEO of Ram, Chrysler’s truck brand, Fred Diaz, has said that the company will not be producing any hybrids past its current government-funded program. “Truckers don’t want to buy hybrids.”

Despite the lack of mass production to the consumer market, Diaz has said that Ram expected to take away a greater command of the technologies that drive hybrid cars. Ram displayed a prototype plug-in hybrid pickup back in January at the Washington, DC Auto Show, when it said that the first fleet deliveries of the 140 units would be made this summer.

Chrysler has been announcing a Ram Hybrid for nearly a decade; soon after hybrids were introduced. In March of 2010, plans for a 2011 Ram Hybrid had been scrapped – but a number were in fact produced, if only to consume the $48 million grant the company had been awarded.

When the grant was announced, Paolo Ferrero, senior vice president of powertrain for Chrysler, said, “This initiative represents how government, automotive industry, suppliers and key partners are reaching common goals and demonstrates how rapidly this type of advanced technology can be brought to market.” – This statement should be submitted to failblog.org, with emphasis on the last sentence.

– By: Stephen Calogera

Source: Plugin Cars