2011 Geneva Preview: Infiniti Etherea hints at future entry-level

Infiniti Etherea Concept
Infiniti Etherea Concept

Earlier this month, Infiniti released a teaser of its new entry-level concept car that will debut at the 2011 Geneva Motor Show – well, here it is. Known as the Infiniti Etherea, the Nissan-owned Japanese luxury automaker says that study ‘is a compact luxury model that previews how a future entry-level Infiniti could look.’

“Etherea is about a new type of luxury for younger buyers,” said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit. “It is not just a smaller version of a typically conservative and traditional luxury car.”

The new Infiniti Etherea concept was developed under the design direction of Shiro Nakamura, Senior Vice President of Design at Infiniti. It fuses the elements of a coupe, sedan, hatchback and even crossover in one and we guess it worked out pretty well.

We’ll have more details early next month from the 2011 Geneva Motor Show.

Infiniti Etherea Concept:

– By: Omar Rana