Ford’s Go. Do. Adventures program asks customers what they would do in a 2011 Ford Explorer

February 10, 2011February 10, 2011 Omar Rana 2011, Advertising, Commercials, Crossovers, Explorer, Ford Explorer, SUVs

What if you had a 2011 Ford Explorer for a week – what would you do and where would you go? That is what Ford is asking in a new program called ‘Go. Do. Adventures.’ The program is inviting consumers to suggest what they would use an Explorer for by creating their own ideas.

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“We want people to get out there and experience their environment with friends and family in a fresh new way, and the new Explorer is the best vehicle to do it in,” said Jim Farley, Ford group vice president, Global Marketing, Sales and Service. “Ford has reinvented the Explorer, and with this new campaign we’re inviting consumers to be just as inventive by coming up with their ultimate adventure.”

Consumers that want to submit their stories will have to submit them in the form of essays, photos and videos through websites such as www.ford.com/explorer and Facebook. The winners will be chosen to live out their dream adventure in a 2011 Ford Explorer. The whole experience will be filmed in a collaboration with Outside Media in the form of short movies.

Ultimately, the content will be developed into a one-hour TV special. That’s how you take advertising to a whole new level.

Click through for a commercial about the 2011 Ford Explorer Go. Do. Adventures.

Refresher: Power for the 2011 Ford Explorer comes from a 3.5L Ti-VCT V6 engine making 290-hp and 255 lb-ft of torque. The engine is mated to a 6-speed automatic transmission or the optional 6-speed SelectShift automatic. Ford will also offer an 2.0L inline 4-cylinder turbocharged and intercooled EcoBoost engine making 237-hp and 250 lb-ft of torque. Also mated to a 6-speed automatic, the EcoBoost Explorer is expected to deliver a 30 percent increase in fuel-economy. The 2011 Explorer will hit dealerships with three trim levels including base, XLT and Limited. Prices start at $28,190.