The Camaro is the Chevrolet’s halo car and generates a lot of buzz for the brand. Hoping to keep that buzz going, GM will unveil a new vehicle based on the Camaro platform at the 2011 Chicago Auto Show, according to GM’s North American President Mark Reuss.
“It will be fun,” Reuss said . “I’m not going to give you guys any product information other than what I gave (in the presentation.) I’d ruin the whole show.”
“We’re filling the dealer demo program so that all Chevrolet dealers have a chance to get the ‘halo’ effect to sell more cars,” he said. “It drives sales.”
Source: Detroit News