V-dub teases 2012 Beetle and its Super Bowl XLV commercial
The 2012 Volkswagen Beetle is just days away from being unveiled. Keeping us on our toes and teasing us on how the next ‘bug’ will look, Volkswagen today released a teaser to its 2012 Beetle commercial that will air during Super Bowl XLV.
What will the ad be like? Here’s a short snippet from V-dub:
In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand. The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal.
The 2012 Volkswagen Beetle will hit dealerships in fall 2011.
Check out the teaser after the jump.
– By: Omar Rana
