General Motors wants to show you how to be ‘classic’ man. The Detroit automaker has teamed up with a variety of media partners to create a new TV show aimed at entertaining and informing today’s “classic” man with showcase stories, insights and conversation, providing a variety of views on how real men live today.
The show, called ‘Inside the Vault,’ will air on WGN America and 18 Tribune broadcast affiliates this Friday Feb. 4.
“New times call for new approaches,” said GM’s Global Chief Marketing Officer Joel Ewanick. “’Inside the Vault’ represents an exciting and different avenue for Chevrolet, Buick, GMC and Cadillac to connect with audiences and create an environment that is different from anything that’s being done in TV today.”
The 10-epsiode season will be hosted by Cris Collinsworth, a former NFL wide receiver with the Cincinnati Bengals and an Emmy-winning television personality.
The show will feature vehicles from Chevrolet, Buick, GMC and Cadillac and will include commercials from the four brands.
– By: Zain Haq