Chrysler introduces new ‘S’ trim, aimed at younger buyers

2011 Chrysler 200 Super S

At the 2011 Detroit Auto Show, Chrysler unveiled a Mopar’d up version of the Chrysler 200. Known as the Chrysler 200 Super S, the study vehicle featured blacked out wheels and grille, a matte gray paint job, side sills, hood vents, front and rear bumpers and an overall sporty appeal. Apparently, the ‘S’ stands for ‘Style’ not ‘Sport.’

The Chrysler brand has just four models and an average customer age of 62, making it Chrysler Group’s thinnest lineup with the lowest volume. To spice things up, Chrysler is adding a new ‘S’ line for its vehicles by offering more ‘youth-like’ styling rather than engine upgrades.

The Chrysler ‘S’ lineup will arrive in the spring and is expected to increase sales and attract younger customers to the brand.

“There are two paths: the traditional Chrysler path and the S path,” said Tim Kuniskis, head of Chrysler brand product marketing. “There’s a huge customer base for chrome and wood. There are also people who want something a little edgy.”

The Chrysler 200 is expected to be the first to get the ‘S’ treatment, followed by the Chrysler 300. The company has yet to decided on an S version of the Town & Country minivan and we really hope they decided against it since it has no style or sportiness (just like every other minivan in the world).

Photo Copyright © 2011 Omar Rana – egmCarTech.

– By: Zain Haq

Source: Automotive News