You can now watch your 2011 BMW X3 being built via online video portal

2011 BMW X3

Watching your car being built from start to finish is an awesome experience for anyone buying a new car… especially when you see it in person. Well, since every new BMW X3 shopper can’t make it to the company’s Spartanburg, SC. plant, the automaker today announced a new option where customers can watch their X3 being produced via an online video portal.

“Customization is essential to the new BMW X3.  With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

Customers who wish to watch their new BMW X3 being build can log on to and create a My BMW account. Their they can enter their X3 order number or VIN number. They can then pop some popcorn sit back and watch the 7 cameras in BMW’s South Carolina plant as they track the vehicle through the various stages of final assembly.

Best part about it all? The videos don’t have an expiration date, so customers can log-in around the clock to watch the assembly footage.

Refresher: The 2011 BMW X3 is available in the United States in two different models including the X3 xDrive28i and the X3 xDrive35i. The X3 xDrive28i is powered by a 3.0L inline 6-clyinder unit making 240-hp and 230 lb-ft of torque, allowing 0-60 mph to come in 6.7 seconds. The BMW X3 xDrive35i is powered by a 3.0L inline 6-clyinder N55 with direct fuel injection, twin-scroll turbo technology and Valvetronic. It makes 300-hp and 300 lb-ft of torque, allowing the 0-60 mph run to come in 5.5 seconds when fitted with the optional Sport Package. Both models are mated to an 8-speed automatic transmission. Prices start at $37,625 for the 2011 BMW X3 xDrive28i and $41,925 for the X3 xDrive35i.


– By: Omar Rana