About a month ago, Honda said that it is killing the boxy Element crossover after disappointing sales. Rumors have previously said that the Honda Ridgeline pickup will also be put to rest… well, Honda is squashing those reports. According to Executive Vice President John Mendel of Honda’s U.S. unit, the Ridgeline isn’t going anywhere.
Honda sold a total of 16,142 units of the Ridgeline in 2010, the same as 2009. However, that’s still significantly behind the Toyota Tacoma, which sold 106,198 units and the Chevrolet Colorado, which sold 24,642 units.
Mendel said that the Ridgeline pickup has developed a strong following and has increased the Japanese automaker’s “share of garage.”
“We think we have a ways to go on the Ridgeline,” he said.
Nonetheless, Mendel did not say when the next-generation Honda Ridgeline will arrive.
– By: Omar Rana