Suzuki’s new Kizashi ad blitz will pit the car against luxury sedans
Suzuki will launch a new ad blitz on Christmas Day in a campaign that will pit the performance of its 2011 Kizashi Sport sedan against the Audi A4, Mercedes-Benz C300 and the Acura TSX. Known as Kizashi Kicks, the 15-second and 30-second TV ads will show performance tests between the Kizashi and other vehicles.
According to Steve Younan, Suzuki’s director of marketing, product planning and sales training, the campaign will be the largest national advertising presence Suzuki has had in years.
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“The Kizashi we developed here was designed to appeal to buyers who appreciate and desire to own entry level sport sedans … and to do so at a price that’s within reach of most buyers,” Younan said. “To get that story out has been the real challenge.”
The goal of the campaign is to boost customer awareness of the Kizashi. The demand for the Kizashi has been a bit disappointing with total sales coming in at 5,269 units through November this year.
2010 Suzuki Kizashi:
– By: Omar Rana
Source: Automotive News (Subscription Required)