Mutual competitiveness and reducing development costs – that’s what making profit is all about… well, at least for Nissan and Mitsubishi. The two announced today that they have agreed to expand their current scope of cooperation, especially in the Japanese mini car and global commercial vehicle segments.
As far as expanding their partnership, the two have agreed on Nissan providing a light van or wagon to Mitsubishi for the Japanese market and Mitsubishi providing an SUV for Nissan in the Middle East market.
The two are also studying the production of the current Nissan Navara pickup at Mitsubishi’s Thailand plant with a long-term scope of teaming up on a new-generation one-ton pickup. Also on the horizon is the possibility of a 50/50 joint venture for product planning and engineering of mini cars for Japan.
Check out the press talk after the jump if you care to learn more.
Nissan and Mitsubishi Motors to Expand Scope of Cooperation
– Expansion of current OEM projects into study on overseas co-production, mini car in Japan –
YOKOHAMA/TOKYO (Dec. 14, 2010) – Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation today announced that the two companies agreed to expand their current scope of cooperation towards new projects that will further strengthen mutual competitiveness, especially in the Japanese mini car and global commercial vehicle businesses.
Nissan and Mitsubishi Motors currently have several OEM agreements for vehicles in the Japanese market, including for mini cars and commercial vehicles. In addition to expanding the scope of the current OEM partnership, the two companies agreed to study new opportunities which would generate additional synergies. The cooperation agreement between Nissan and Mitsubishi Motors will be complementary to any agreements the two parties have already established with other partners.
Regarding the expansion of the OEM partnership, the following have been agreed:
- Nissan to provide a light van/wagon to Mitsubishi Motors for the Japanese domestic market
- Mitsubishi Motors to provide an SUV to Nissan for markets in the Middle East
Discussions are ongoing for Nissan to provide Mitsubishi Motors with upper-end segment models for the Japanese domestic market.
Regarding new opportunities, two projects are currently under study:
- The manufacture of the current generation of Nissan Navara pickup truck at Mitsubishi Motors’ plant in Thailand. Longer-term, the two companies are evaluating manufacturing and engineering collaboration of a new generation one-ton pickup truck.
- Establishment of a 50:50 joint venture for product planning and engineering of mini cars for the Japanese domestic market.
Nissan President and CEO Carlos Ghosn said “This agreement is important for Nissan as it supports our expansion in emerging markets, meets immediate capacity needs overseas, and enables us to grow our mini car business in Japan. Our relationship with Mitsubishi demonstrates the ability of the Renault-Nissan Alliance – with its network of global partnerships – to constantly evolve and create new win-win relationships with other companies in function of specific needs and shared objectives”.
Mitsubishi Motors President Osamu Masuko said “Amid the drastically changing economic and market environments, Mitsubishi Motors is in partnership with PSA Peugeot Citroën in the areas of SUVs and EVs, and is always searching for other optimal solutions suited for each area of our business. This agreement to expand our business cooperation with Nissan is founded on our good business relationship since 2003, through several OEM agreements of mini cars and commercial vehicles. I believe that the expansion of our OEM agreement will complement each others’ regional characteristics and product lineup, and the one-ton pickup and mini car projects will be the best solution to strengthen each others’ competitiveness”.
– By: Zain Haq