Hyundai having a great 2010 but inventory levels are low

2011 Hyundai Sonata 2.0T Turbo

Hyundai is one of the many major automaker that is shining bright in 2010. In November, the company reported a 45 percent gain with sales of 40,723 – it’s best November ever. However, Hyundai’s product chief Mike O’Brien says that low inventory levels could create some customer satisfaction issues.

Speaking with Automotive News, O’Brien said that it has less than a 20-day supply of the Hyundai Sonata, Tucson and Santa Fe — three of the brand’s best selling-vehicles.

“We need to have at least above 30 (days) to have reasonable availability for our customers to find the vehicle they want,” O’Brien said. “So it’s a satisfaction challenge that we need to address.”

For the successful Sonata sedan, sales are expected to hit 200,000 units by the end of 2010 but Hyundai only has a 16-day supply.

– By: Omar Rana

Source: Automotive News (Subscription Required)