Lamborghini CEO prefers Estoque sedan over SUV for next model

Lamborghini Estoque Concept

Ever since the Lamborghini Estoque concept made its debut at the 2008 Paris Motor Show, we’ve been hearing rumors that the car will go into production. Continuing to flame those reports, AutoCar says that Lamborghini is looking to give the 4-door sedan the green light for production above the recently rumored SUV project.

Chairman and CEO Stephan Winkelmann revealed last month that the firm is again considering adding a third model to its range.

“We have opportunities outside the supercar business, and we showed that with Estoque,” Winkelmann told AutoCar. “It had a more enthusiastic response than we had expected. It was the right time to see if the brand could go outside of supercars. Even now, people are still emailing me about us making the Estoque.”

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“We really have a choice when it comes to an additional model: an SUV or a four-seat four-door. And for me the SUV is a no-go. It doesn’t exist in our price segment, and it’s not a real luxury car.”

Makes sense… a lot of sense. Winkelmann went on to say that a sedan Estoque could attract a new customer base offering the brand more opportunity to increase sales.

Lamborghini Estoque Concept:

– By: Omar Rana

Source: AutoCar