Video: Hyundai kicks off ‘Save the Asterisks’ viral campaign for 2011 Elantra

2011 Hyundai Elantra

Hyundai Motor America is calling the nation’s attention to the waste of – no, not the waste of gas, money or mpgs, but the waste of asterisks (that’s right press SHIFT F8 on your Mac and you’ll know what we’re talking about). The Korean automaker is pointing out that its competitors are coming out with special edition models of their cars so they can claim leadership in their advertising (taking a shot at the Chevrolet Cruze Eco here), Hyundai says it has a better idea.

Click here for more news on the Hyundai Elantra.

What’s Hyundai’s idea? To offer every model of the 2011 Hyundai Elantra with a 40 mpg highway rating. That’s right, no matter if you choose a manual or standard transmission the 2011 Elantra sedan will help you average an EPA estimated 40 mpg.

Check out the video after the jump.

Refresher: Power for the 2011 Hyundai Elantra comes from a 1.8L inline 4-cylinder engine that makes 148-hp (10 more horsepower than outgoing model) and 131 lb-ft of torque. Mated to a 6-speed automatic transmission, the Elantra returns an EPA rated 28/40 mpg (city/highway). The 40 mpg highway rating is 5 more mpgs than the outgoing Elantra model. Prices start at $14,830 and top out at $21,980.

2011 Hyundai Elantra:

2011 Hyundai Elantra:

– By: Omar Rana