The PGA Tour and General Motors announced today that it has entered into a multi-year agreement with the International Federation of PGA Tours whereby Cadillac becomes the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships.
In 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL.
“We are absolutely delighted to once again partner with Cadillac, which has a long-standing history with professional golf,” said PGA TOUR Commissioner Tim Finchem. “We couldn’t be more pleased to welcome Cadillac back through this sponsorship with the World Golf Championships. We believe that the World Golf Championships will provide Cadillac with an effective and valuable marketing platform that will provide an excellent return on its investment. In addition to today’s announcement about the return of the World Golf Championships to Miami, we also look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit.”
GM said that the World Golf Championships umbrella sponsorship will provide Cadillac with a high-profile global marketing platform, including extensive branding and advertising across the four-event global series, as well as opportunities to connect with customers and dealers. Cadillac will display vehicles at events throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs.
– By: Omar Rana