At the 2010 LA Auto Show, Mercedes-AMG and Ducati announced that they have entered into an agreement by which the two will work closely together in the future. According to sources, the partnership could end up in AMG taking over Ducati.
AMG is unlikely to make any move for a couple of years, while the tie-up “takes its first baby steps”, said one senior source. On an official note, AMG and Ducati said that they are “currently examining further activities and strategic steps they might undertake together in the near future”.
Recently, automakers like Mini, Smart, Nissan and BMW have moved towards offering two-wheelers and scooters. The move is being seeing as a way to capture the younger market.
Sources say that many in Ducati are willing to become a part of a larger corporation due to the advantages of investment and access to a new range of technology.
– By: Omar Rana