Mercedes-Benz’s AMG unit and famed motorcycle manufacturer Ducati, have entered into an agreement by which the two will work closely together in the future. First and foremost, will be joint marketing and sponsoring of activities.
“I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,” said Ola Kallenius, CEO of Mercedes-AMG GmbH.
Other cross promotional activities include making available at AMG events Ducati motorcycles, and AMG vehicles to Ducati customers. The two companies plan on a long-term cooperation, and are examining how to further it.
“I am especially proud to have AMG as one of our sponsors for the MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design,” said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.
– By: Stephen Calogera