Chevrolet will begin its TV ad campaign for the Volt this weekend during the World Series, but dealers won”t be in receipt of any demo vehicles until February. It is then that the Volt will launch in four markets; California, New York City, DC, and Austin, Texas. The rest of Texas, the tri-state region, and Connecticut will be added in March.
Every Volt buyer will be assigned a representative based out of Michigan who will keep them advised on the status of their purchase and guide them through the buying process.
Chevy”s marketing plan is an aggressive one that aims to highlight how the Volt sets itself apart from the rest of the crop. The fact that the Volt can be used as a family car is also going to be central to the campaign, which will utilize the slogan “˜ It” s more car than electric.”
Refresher: The 2011 Chevrolet Volt is powered by 16-kWh, “T”-shaped lithium-ion battery that powers the electric drive unit, which allows it to drive 40 miles on battery power alone. The system puts out 149-hp and a maximum torque of 273 lb-ft, allowing the Volt to go from 0-60 mph in about 9 seconds, hitting a top speed of 100 mph. The battery can be re-charged by plugging into a household outlet and takes 4 hours to recharge on 240 volts, and about 10-12 hours on a standard 120-volt outlet. The Chevrolet Volt also carries an 84-hp 1.4 4-clyinder engine that allows the five-door, FWD sedan to travel additional miles while averaging a fuel-economy of 50 mpg. A fully charged battery and full tank of gas will allow the Volt to travel 310 miles. Prices for the 2011 Chevrolet Volt start at $41,000 but with a full federal income tax credit (which range from $0 to $7,500), the Volt can cost a total of $33,500.
2011 Chevrolet Volt:
– By: Stephen Calogera
Source: Automotive News (Subscription Required)