2010 SEMA Preview: Mummbles Marketing Elegant Hyundai Equus

Mummbles Marketing Elegant Equus

Joining the DUB Edition Hyundai Equus and the RMR Signature Edition Hyundai Equus at the 2010 SEMA Show next week will be the Mummbles Marketing’s Elegant Equus.

“The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan,” said Peter Colello, owner, Mummbles Marketing. “Mummbles” “˜Elegant Equus” is the ultimate VIP vehicle and will definitely be a must-see car at this year”s SEMA Show.”

Besides a bunch of exterior and interior modifications (you can see the whole list after the jump), the Mummb

Refresher: The 2011 Hyundai Equus is available in two configuration including Equus Signature and Equus Ultimate. Both will be powered by a 4.6L Tau V8 making 385-hp / 333 lb-ft of torque (378-hp / 324 lb-ft using regular fuel) mated to a ZF 6-speed automatic. Prices for the 2011 Equus Signature start at $58,000 while the Equus Ultimate starts at $64,500.

Mummbles Marketing Elegant Equus:

2011 Hyundai Equus:

Press Release:


“Elegant Equus” Modified by Mummbles Marketing Marks Equus Debut at SEMA

FOUNTAIN VALLEY, Calif., 10/28/2010 – Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010. The VIP themed “Elegant Equus” from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market. The “Elegant Equus” will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements. Along with a turbo kit and carbon fiber accessories to enhance Equus” V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.

Mechanically, Mummbles plans to customize the following:

“¢ Legacy Innovations turbo kit
o SPA turbo
o S-Max wastegate
o S-Max blow-off valve
o S-Max front mount intercooler
o S-Max catch can
o Legacy Innovations OBD2 downpipe
o Legacy Innovations aluminum intercooler tubing
“¢ Nitrous Express kit
“¢ Magnaflow dual-exhaust system

Modifications to the brakes, wheels, tires and suspension include:

“¢ Air Lift digital air suspension
o Air Lift extended air springs and struts (four)
o Five gallon tank
“¢ Wilwood big brakes kit (front)
o Six piston brake calipers
o 14″ slotted / drilled rotors
“¢ Wilwood big brakes kit (rear)
o Six piston brake calipers
o 13″ slotted / drilled rotors
“¢ 22″ x 9.5″ Work Equip E10 wheels (front)
“¢ 22″ x 10.5″ Work Equip E10 wheels (rear)
“¢ Falken FK452 tires
o 245/30/22 front
o 265/30/22 rear

Interior upgrades will include:

“¢ Four glow shift gauges
“¢ Southeast Carbonworks hydro-coating interior kit
“¢ Idealistic Designs custom leather interior (gunmental / burgundy)
o Seats, door panels, dash steering wheel and center consoles
“¢ Black suede A, B, and C pillars
“¢ Black suede headliner
“¢ Junction Produce fusa / gintuna
“¢ Junction Produce front door curtains
“¢ Junction Produce rear door curtains
“¢ Junction Produce rear curtains

Exterior modifications will include:

“¢ BASF custom deep burgundy paint
“¢ 717 Motoring five piece body kit
o Front bumper
o Side skirts
o Rear bumper (with carbon fiber insert)
o Rear wing
“¢ Carbon fiber hood
“¢ Carbon fiber roof overlay
“¢ Carbon fiber trunk
“¢ Carbon fiber B and C pillars overlay
“¢ LightWurkz headlights (tinted)
“¢ LightWurkz taillights (tinted)
“¢ Tinted mirror signal

Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

“¢ Two Apple iPads
“¢ Apple wireless keyboard
“¢ One 20″ Pyle monitor
“¢ Pyle DVD player
“¢ Four 12″ Infinity subwoofers
“¢ Four Infinity Kappa Series amplifiers
“¢ Infinity Kappa Series 5.25″ components
“¢ Three Infinity Kappa Series 6.5″
“¢ JBL MS-8
“¢ Mobile Spec wiring and accessories
“¢ Optima battery
“¢ Kinetik 80 amp power supply

– By: Omar Rana