As reported yesterday, Chevrolet is set to launch a new advertising tonight during the first game of the 2010 Major League Baseball World Series that will carry its new brand theme – “Chevy Runs Deep.”
“The World Series is a defining piece of American culture,” said Joel Ewanick, vice president, U.S. Marketing. “It has a story, a soul and a connection to every generation ““ just like Chevrolet. You can”t get a better fit than Chevy and baseball. It”s the perfect opportunity to talk about Chevy”s commitment to America and showcase our newest cars, trucks and crossovers.”
The ads were created by Goodby, Silverstein and Partners, and consists of :60 Chevrolet brand “anthem” spot that spans 100 years of Chevrolet history, three :30 spots that illuminate Chevy”s connection to defining moments in American life; a :30 spot related to the brand”s long-time relationship with baseball, and a :30 spot starring the Volt.
You can check out the 30 second Volt commercial after the jump.
Refresher: The 2011 Chevrolet Volt is powered by 16-kWh, “T”-shaped lithium-ion battery that powers the electric drive unit, which allows it to drive 40 miles on battery power alone. The system puts out 149-hp and a maximum torque of 273 lb-ft, allowing the Volt to go from 0-60 mph in about 9 seconds, hitting a top speed of 100 mph. The battery can be re-charged by plugging into a household outlet and takes 4 hours to recharge on 240 volts, and about 10-12 hours on a standard 120-volt outlet. The Chevrolet Volt also carries an 84-hp 1.4 4-clyinder engine that allows the five-door, FWD sedan to travel additional miles while averaging a fuel-economy of 50 mpg. A fully charged battery and full tank of gas will allow the Volt to travel 310 miles. Prices for the 2011 Chevrolet Volt start at $41,000 but with a full federal income tax credit (which range from $0 to $7,500), the Volt can cost a total of $33,500.
2011 Chevrolet Volt:
2011 Chevrolet Volt Electric Car | Chevrolet Commercial:
2011 Chevrolet Volt:
‘Chevy Runs Deep’ in the 2010 MLB World Series
New marketing campaign tells the story of an all-American brand
DETROIT — Chevrolet is launching new advertising tonight during the first game of the 2010 Major League Baseball World Series. The campaign is inspired by a new brand theme, “Chevy Runs Deep,” and features important new Chevrolet products such as the Cruze compact car and the Volt electric vehicle with extended-range capability.
Created by Goodby, Silverstein and Partners, the new campaign features a :60 Chevrolet brand “anthem” spot that spans 100 years of Chevrolet history, including a peek into the brand”s future; three :30 spots that illuminate Chevy”s connection to defining moments in American life; a :30 spot related to the brand”s long-time relationship with baseball, and a :30 spot starring the Volt.
Television and movie star Tim Allen will be “the voice of Chevrolet” in the new ads, a role he debuted in the first Cruze ads which began airing in September.
In addition to television, “Chevy Runs Deep” will have a presence in digital, print, out-of-home and social media during the World Series.
“As we prepare for Chevrolet”s centennial in 2011, we”re beginning a new chapter in Chevy history,” Ewanick said. “This is a brand that has touched all Americans. We”re proud of our heritage and eager to let people know how we can create a better future through vehicles like the Cruze, Volt and other fuel-efficient models that will be coming soon, including a new sub-compact car and the Spark. We believe this campaign provides a great platform to tell that story.”
“We are incredibly excited to be part of this effort,” said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners. “Chevy has always had a unique connection with our country. Today, Chevy delivers more relevant products and innovation to more people than any other car company.”
– By: Omar Rana