Fiat SpA is planning on selling the Chrysler 200 in Europe to win fleet customers in markets such as Germany and UK. According to a report by Automotive News Europe, the 200 would be sold as a Chrysler in the UK and Ireland and as a Lancia in the rest of Europe.
If Fiat does bring the Chrysler 200 to Europe it would go head-to-head with cars like the Volkswagen Passat, Ford Mondeo and Opel / Vauxhall Insignia.
Chrysler and Lancia CEO Oliver Francois says that he is not sure there is a business case for the 200 in Europe. He says a major drawback is that no diesel engine will be offered on the 200 in the United States and that half of Europe’s new-car sales are diesels. He said the percentage of diesel sales is even higher for company fleet sales where most buyers seek fuel-economy.
“We are running numbers to see if it could become a profitable business case,” Francois said.
Refresher: The 2011 Chrysler 200 will go on sale in the United States at the end of this year and will come standard with a 2.4L in-line 4-cylinder World Gas Engine making mated to a 4 or 6-speed automatic transmission. The range-topping model will get the new Pentastar V6 engine that produces 283-hp and 260 lb-ft. It will be mated standard to a 6-speed automatic.
2011 Chrysler 200:
– By: Omar Rana
Source: Automotive News Europe (Subscription Required)