According to ad-monitoring company Nielsen Co., General Motors nearly doubled its advertising spending in the first half of 2010, leading a rebounding auto industry marketing. The study by Nielsen said that in the first half of 2010, the auto industry spend $3.5 billion on advertising, up 27 percent from the same period in 2009.
While Nielsen didn’t give a total for GM’s ad spending, it said that the total had increased 95 percent from the 2009 period.
Through September, U.S. new-vehicle sales have gone up by 10 percent. The automotive industry led the top 20 product categories in U.S. ad spending in the first half of 2010.
– By: Omar Rana
Source: Automotive News (Subscription Required)