Ed Welburn: Cadillac needs a large halo sedan, XTS won’t be it

Cadillac XTS Platinum Concept

Speaking during an interview with Automotive News at the 2010 Paris Motor Show, General Motors chief designer Ed Welburn said that Cadillac needs “a big halo” vehicle that will help regain respect as more than an entry-level luxury brand. Welburn said that GM has conducted surveys with owners of luxury vehicle owners that show an interest in a large Cadillac sedan.

“Right now they have mixed feelings about Cadillac but they see the potential,” said Welburn. “There is a real opportunity for Cadillac to rightfully be considered the standard of the world again with the work that we are doing in design and engineering and the technologies that we will be bringing to market.”

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Cadillac will introduce the XTS sedan in 2011 – the model will be based on the Buick LaCrosse and Regal’s front-wheel-drive platform. Sources say that the Cadillac flagship sedan will be rear-wheel-drive and will be larger than the XTS. It will be priced to compete with the BMW 7-Series and the Mercedes-Benz S-Class.

In 2012 Cadillac will introduce the ATS sedan and coupe, a line of rear-wheel-drive cars that will be smaller than the CTS.

Cadillac XTS Platinum Concept:

2010 Cadillac XTS Platinum Concept 2010 Cadillac XTS Platinum Concept 2010 Cadillac XTS Platinum Concept 2010 Cadillac XTS Platinum Concept

– By: Omar Rana

Source: Automotive News (Subscription Required)