Data says silver reaches new height of popularity

2011 Buick Regal

According to data from PPG Industries, the world”s most popular vehicle color is silver; for the tenth consecutive year. The color”s popularity is the highest its been however, since 1990 when the company first started collecting such data. The silver, grey, and charcoal category saw a dramatic rise in popularity in North America this year, having risen 6% to 31%. Black and white tied for second, while red, blue, naturals, and green ranked third, fourth, fifth, and sixth, respectively. This is in stark contrast to 16 years ago when green was the most popular North American color, and silver accounted for only 8% of the market.

“There’s clearly been a significant strengthening of silver’s popularity in recent years,” said Jane E. Harrington, PPG manager, color styling, automotive coatings. “And, with more than two-thirds of cars in North America being black, silver or white, one might be inclined to believe that vibrant colors don’t exist in automobiles anymore. But that’s not true. The fact is that these shades continue to evolve. New advances in pigments and technologies are giving today’s vehicles different textural appearances and iridescent sparkle.”

While the popularity of the other color categories varied between markets, silver lead them all.

PPG introduced manufacturers to a number of new colors, textures, and finishes so that they may help enhance appearance and allow manufacturers to differentiate their brands. The company also introduced proprietary interior coatings to help enhance interior surfaces.

-By: Stephen Calogera