The Lincoln Continental sedan made its debut in 1939 and stuck around in FoMoCo’s lineup until it was discontinued in 2002. Well, FoMoCo is now playing with the idea of developing a successor to the large, flagship luxury sedan.
Ford execs sat down with 900 representatives of 700 of its U.S. dealerships at its Dearborn headquarters on Monday and pitched the idea of a Continental successor.
The meeting was a part of Ford’s effort to revamp the Lincoln brand to make it a strong competitor with Audi, Mercedes-Benz and BMW.
Lincoln has confirmed that it will roll out 7 new or redesigned vehicles starting with the 2011 MKX crossover. The No. 2 U.S. automaker has not disclosed details about the other six vehicles.
– By: Omar Rana