Chevrolet will be using the 2010 World Series to launch TV ads for the 2011 Chevrolet Volt range-extended electric-vehicle, according to General Motors’ marketing chief Joel Ewanick said. Ewanick said that the ads will be part of a broader campaign that Chevy will launch during Major League Baseball’s fall classic and run throughout autumn.
Ewanick didn’t give any details of the Volt commercials or the broader Chevrolet campaign. However, he said the ads would show viewers Chevrolet’s 100-year heritage and the place in American culture that the brand shares with baseball.
Refresher: The 2011 Chevrolet Volt is powered by 16-kWh, “T”-shaped lithium-ion battery that powers the electric drive unit, which allows it to drive 40 miles on battery power alone. According to GM”s preliminary specs, the system puts out 150-hp and a maximum torque of 273 lb-ft, allowing the Volt to go from 0-60 mph in about 9 seconds, hitting a top speed of 100 mph. The battery can be re-charged by plugging into a household outlet and takes less than 3 hours to recharge on 240 volts, and about 8 hours on a standard 120-volt outlet. The Chevrolet Volt also carries a 1.4 4-clyinder engine that allows the five-door, FWD sedan to travel additional miles while averaging a fuel-economy of 50 mpg. A fully charged battery and full tank of gas will allow the Volt to travel 300 miles. Prices for the 2011 Chevrolet Volt start at $41,000 but with a full federal income tax credit (which range from $0 to $7,500), the Volt can cost a total of $33,500.
2011 Chevrolet Volt:
– By: Omar Rana
Source: Automotive News