Once Lincoln re-establishes itself as a stronger luxury brand in the United States, FoMoCo’s CEO Alan Mulally has plans to take the brand to international markets within the next five years.
“Our primary focus is going to be the United States as you well know, but I have been looking at and driving the new Lincoln lineup and they are fantastic,” Mulally said at the sidelines of the 2010 Paris Motor Show. “I can imagine that after we have re-established the luxury brand Lincoln in the United States that there is going to be a lot of customer demand to move those vehicles around the world.”
FoMoCo has plans to introduce 7 new Lincoln models over the next five years as a part of rebuilding the brand’s image.
Ford’s brand lineup used to consist of other luxury makes including Aston Martin, Jaguar, Land Rover and Volvo before it sold them all. Ford also got rid of the Mercury brand this year to concentrate on allocating more resources to Lincoln.
“Lincoln is still a really good brand,” Mulally said. “When we bought the other brands we just didn’t invest much in Lincoln. It is still considered to be really a luxury brand.”
– By: Omar Rana