Toyota has announced that its sister brand Scion will now head to Canada with 45 dealers in Montreal, Toronto and Vancouver.
“There’s a new demographic of drivers in Canada ““ younger drivers who demand a new type of vehicle and a new style of doing business. And today, they can finally get that from Scion,” said Larry Hutchinson, Director of Scion in Canada. “Scion now offers a full line-up of distinctively styled, well-equipped models, a unique in-dealer and online experience, and a new business model designed to address the needs of a new generation.”
Beyond the three mentioned markets, Scion has plans to expand across the country.
2011 Scion tC:
– By: Omar Rana