Chrysler Group LLC recently invited 600 dealers to its Auburn Hills headquarters to tell them more about what the requirements will be to sell Fiats in the United States. Out of the 600 that made a trip up to the headquarters, Chrysler will only pick 200 to sell the Italian brand. Following the Fiat brand, Chrysler plans on reintroducing the Alfa Romeo brand in the United States. CEO of Chrysler and Fiat, Sergio Marchionne, told reporters today that Alfa Romeo vehicles will likely be sold at Fiat dealerships nationwide.
“It’s more than likely that Fiat and Alfa Romeo brands will be sold in the same” dealerships, Marchionne said.
Alfa’s return to the United States is scheduled for late 2012 with the mid-sized Giulia sedan and station wagon. The Giulias will have transverse engines and front- or all-wheel drive.
– By: Stephen Calogera
Source: Automotive News (Subscription Required)