Hyundai and Kia going upscale, entering new segments to keep sales momentum

2011 Hyundai Equus

Hyundai and Kia are doing their best to hold on to their U.S. sales momentum by venturing into new segments and moving their brands more upscale. In the past year, both automakers have a strong track record of releasing vehicles with eye-catching design at affordable prices.

Hyundai and Kia both share vehicle platforms and are focused on keeping a strong U.S. sales growth fueled by an onslaught of new vehicles with sexy design and loaded technology. Kia is keeping its target on young customers with vehicles made to be stylish and fun to drive. Hyundai on the other hand is entering new segments with vehicles like the $60,000+ Equus and the upcoming small Veloster coupe.

Both automakers were also two of the only three brands that achieved a sales gain in the United States and improved market share in 2010.

Refresher: The 2011 Hyundai Equus is powered by a 4.6L Tau V8 making 385-hp / 333 lb-ft of torque (378-hp / 324 lb-ft using regular fuel). Mated to a ZF 6-speed automatic, 0-60 mph will come in less than 6.4 seconds. Prices will start around $55,000 (official pricing will be announced at a later date).

2011 Hyundai Equus:

– By: Stephen Calogera

Source: Automotive News (Subscription Required)