Ford, GM brands top customer satisfaction survey… for the first time ever

Here is something you probably wouldn’t expect to hear about American automakers. According to a study by the American Customer Satisfaction Index released Tuesday, FoMoCo’s Lincoln, Mercury (which is now dead) brands and General Motor’s Buick brand received the highest customer satisfaction rankings among all automakers over the past 18 months.

Overall, vehicle satisfaction dipped from an all-time industry high of 84 in 2009 to 82 this year on a scale of 0-100.

Lincoln, Mercury and Buick topped the list for the first time ever on the survey, while Chrysler continued to struggle along with Dodge and Jeep at the bottom. General Motors’ Chevrolet brand also scored below the industry average but GMC was up 2 points to 84.

Coming in behind Lincoln and Buick were BMW, off by 1 point – Mercedes-Benz, which remained unchanged and Cadillac, which was down 3 points.

– By: Stephen Calogera

Source: Automotive News (Subscription Required)