The first batch of Ford Fiestas have been slow to getting to dealerships after a hurricane in Mexico destroyed rail lines that were being used to ship the new subcompact that were manufactured at FoMoCo’s Cuautitlan plant near Mexico City. In order to keep Fiesta owners satisfied while they wait for their car to be delivered, FoMoCo is giving out $50 gift cars to buyers of the model.
Spokeswoman Angie Kozleski said that the company was giving MasterCard gift cards to customers who ordered the new Fiesta as “a token of our appreciation for their patience.” Kozleski did not confirm exactly how many gift cards Ford giving out.
“We’ve got about 6,500 to 7,000 in transit to dealers. In a couple to three months, we ought to have the availability to support the kind of demand you see in a B-car category,” Ford sales analyst George Pipas said.
Refresher: The 2011 Ford Fiesta is powered by a 1.6L DOHC 4-cylinder engine making 120-hp with a peak torque of 109 lb-ft. The EPA rated the 2011 Fiesta at 29/40 mpg (city/highway) when mated to a 6-speed PowerShift automatic transmission and 28/37 mpg when mated to a 5-speed manual. Pricing for the 2011 Ford Fiesta starts at $13,320.
2011 Ford Fiesta:
– By: Omar Rana
Source: Automotive News (Subscription Required)