The redesigned 2011 Scion tC will be arriving in showrooms starting October and will be followed by the all-new Scion iQ minicar in 2011. While the Scion brand was originally conceived with a three-product lineup, parent Toyota is looking to expand the brand’s appeal to a much broader audience.
The lineup will be “a mix of evolution and revolution” in the future, said Jack Hollis, vice president of Scion. “I don’t think Scion needs to be reinvented, but we need to find the next dimension.”
So what else is in the works for Toyota? A production version of the Toyota A-BAT pickup concept is a possibility. Scion sees it as a possible carrier not meant for heavy hauling, which is attractive to Gen Y buyers says Hollis.
Another concept that could make it into production is the Hako Coupe concept. The model made its debut at the 2009 New York Auto Show and received a questionable reception.
As reported earlier this week, a rear-wheel-drive performance coupe is also being studied.
– By: Omar Rana
Source: Automotive News (Subscription Required)