Chrysler invites 600 dealers to Auburn Hills to see if they have what it takes to sell Fiat
Chrysler announced last month that it has started the dealer selection process for the reintroduction of the Fiat brand in the United States. The Auburn Hills automaker has now invited 600 dealers to a meeting at its headquarters later this month to learn more about what the requirements will be for them to sell Fiats in the United States.
The first Fiat for the North American market will be the 500 hatchback, which will be built at the company’s Toluca, Mexico. Sales of the Fiat 500 will begin in December. The Fiat 500 Cabrio will join dealers in 2011. It is also rumored that Fiat plans on selling a four-door Fiat 500 that will be classified as a minivan in the U.S. In 2012, selected Fiat dealerships will also sell an electric-version of the 500.
Out of the 600 dealers that are going to be invited to Auburn Hills, only 200 will make the cut to sell the Italian brand.
– By: Omar Rana
Source: Detroit News