General Motors marketing is going through a big shakeup courtesy of their new vice president of marketing, Joel Ewanick. Ewanick, who was previously head of Hyundai’s marketing department, says that the Detroit automaker will return to Super Bowl advertising in 2011. He also said that GM will launch a new Chevrolet Camaro ad campaign next month and a new Cadillac tag line – “The new standard of the world.”
“We have so many projects in the works right now,” Ewanick said. “I can’t tell you specifically, but we have projects going with each of the brands.”
He said that GM will be increasing its advertisement spending to levels seen prior to the company’s bankruptcy filing. He told The Wall Street Journal that GM would increase ad spending by 3 percent to 5 percent this year.
Ewanick wouldn’t say which specific vehicle GM will focus on in its Super Bowl ad next February but said that vehicle would be a Chevy. “So yes, we will be in the Super Bowl,” he said. “I won’t tell you how much or what we’re doing, but I will tell you it will all be about Chevrolet.”
When asked if it would be the Chevrolet Volt, Ewanick said “I can’t tell you that either.”
– By: Omar Rana
Source: Automotive News (Subscription Required)