Toyota sales fall 3.2% in July 2010, Prius sales fall 30%

2010 Toyota Prius

Toyota announced today that its sales fell 3.2 percent in July 2010 from a year earlier, partly because it capitalized July 2009 on the cash-for-clunkers program.

“Toyota Division passenger cars recorded sales of 91,066 units, a decrease of 14.6 percent from last July when Toyota passenger car sales under the Cash for Clunkers program were at their peak,” Toyota said in a statement.

Scion posted July sales of 4,653 units, while Lexus reported passenger car sales of 8,972 units, down 12.8 percent from the year-ago month. TMS posted July sales of 17,504 hybrid vehicles. Toyota Prius sales were actually down 30 percent compared with a year ago.

– By: Stephen Calogera