In another random announcement about sales (following the one about the Chevrolet Cruze, Buick LaCrosse and the Cadillac CTS), General Motors released a statement saying that nearly two out of three buyers for the Chevrolet Equinox and Traverse have traded in non-Chevrolet vehicles so far in 2010. Nearly half of those buyers traded in a non-GM vehicles and that Cadillac, Buick and GMC trade-ins account for only 9 percent of purchases for both models.
“Cadillac, Buick, and GMC trade-ins account for only 9 percent of purchases for both vehicles,” GM said in a statement. “The crossovers are helping Chevrolet retain owners of discontinued GM brands, which were offered in 11 percent of Equinox trade-ins and 9 percent of Traverse trade-ins.”
The rest 45 percent of Chevrolet Traverse buyers and 44 percent of Equinox buyers traded in a non-GM vehicle.
“Equinox and Traverse are attracting owners of competitive vehicles, including Fords, Toyotas, and Hondas to Chevrolet showrooms,” said Alan Batey, vice president, Chevrolet Sales and Service. “For these buyers, Equinox and Traverse offer the flexibility and fuel efficiency they have been looking for in a crossover, as well as the design, performance and value that define Chevrolet.”
GM has sold more than 120,000 units of the Equinox and Traverse during the first six months of 2010, an increase of 80 percent from the same period a year ago.
– By: Omar Rana