Cadillac CTS lineup resale value projected to rise with launch of 2011 CTS Coupe

July 28, 2010October 29, 2011 Omar Rana 2011, Cadillac CTS, Cadillac CTS Coupe, Cadillac CTS Sport Wagon, Coupes, Sedans, Station Wagons

General Motors said today that the resale value of the Cadillac CTS is projected to rise as the luxury brand adds the 2011 Cadillac CTS Coupe to the nameplate lineup. According to the July/August estimated from ALG, the resale value for the 2011 CTS Sport Sedan after 36 months is projected to be 55 percent of the initial purchase price, about 9 percentage points higher than the projected resale value for the 2010 model. The projected resale value for the 2011 CTS Sport Wagon, compared to the 2010 model, also has risen about 9 percentage points to 54 percent of the initial purchase price.

The 2011 Cadillac CTS Coupe itself, which began delivery in July, has a projected resale value of 59 percent of its initial price.

“Competitive products, innovative styling and a value driven pricing strategy are contributing to a resurgence of the Cadillac brand,” said Matt Traylen, ALG chief economist and client partner. “The introduction of the Coupe broadens the potential CTS customer base and elevates the Cadillac brand as a whole with emotional appeal, dynamic performance and enthusiast credibility.”

GM said that the SRX crossover, redesigned for the 2010 model year, has experienced a double-digit percentage increase in projected resale value in the past year.

Refresher: The 2011 Cadillac CTS Coupe is powered by a 3.6L direct-injected V6 engine producing 304-hp and 273 lb-ft of torque. Transmission choices include a 6-speed manual or a Hydra-Matic 6L50 6-speed automatic transmission with Driver Shift Control. EPA-estimated fuel-economy comes in at 17/26 mpg (city/highway) when mated to a rear-wheel-drive or all-wheel-drive system with an automatic. With a rear-wheel-drive 6-speed manual, the CTS Coupe averages 17/25 mpg. Prices start at $38,990 for the entry-level model with RWD.