Maserati can definitely use some new products and upgrades to its current lineup. Sales of the luxury Fiat owned brand dropped 42 percent to 4,911 units and profits dropped 85 percent to 11 million euros ($13.8 million).
Since that’s unacceptable no matter what industry you’re in, Maserati figures it’s time to change things up. The company continues to work on an entry-level sedan, which should hit roads in 2013 to compete with the likes of a BMW M5 sedan. The car was originally supposed to be sold by Alfa Romeo but Fiat decided to give it to Maserati since the brand can demand a higher price and already has global distribution.
The model will keep the Quattroporte’s front-engine layout and rear drive – all-wheel drive could be an option. Maserati says the car will sell for around $60,000 to $75,000. Maserati, if you’re reading this, we’d love to have a baby coupe as well.
Other than that Maserati plans on redesigning the GranTurismo, GranTurismo Convertible (GranCabrio) and the Quattroporte by the end of 2011. CEO Harald Wester said Maserati would add AWD and stop/start technology to its next-generation Quattroporte so that is something to look forward to.
– By: Omar Rana
Source: Automotive News (Subscription Required)