Chrysler Group LLC’s complete product renaissance overhaul by its new Italian owner, Fiat SpA, will be done in two phases. First, Fiat will breathe new life into the Auburn Hills automaker’s existing lineup, which was kicked off with the new 2011 Jeep Grand Cherokee. Next up will be the Chrysler 300 and Dodge Charger rear-wheel-driver sedans. Both of those sedans will hit markets in the first quarter of 2011.
Of the 16 vehicles scheduled to be revised and upgraded this year, many were already in the pipeline before Chrysler came out of bankruptcy and went under Fiat’s control.
Part two of Chrysler’s product overhaul will start at the end of this year with the new Fiat 500. Later down the line (we want to say mid to end 2011) we’ll see a bunch of Chrysler, Dodge, Jeep and Ram vehicles based on Fiat platforms.
CEO Sergio Marchionne, who runs both Fiat and Chrysler, said that while Chrysler’s strength lies in large sedans, pickups, minivans and SUVs, the company’s revival will depend heavily compact and more fuel-efficient Fiat-based vehicles.
2011 Jeep Grand Cherokee:
– By: Stephen Calogera
Source: Automotive News (Subscription Required)